A lot of people ask me... How do I get sales on this website? Building a successful online store is not an easy task. Many people believe that you just build a website, turn it on, and the people come. Is anything in life really this easy? What I can tell you is that it is not this easy, but it's not impossible to own a successful website. If you have a store that you built, and it's not making you money, it should be. You can't give up. I'm going to explain eCommerce success in common sense - simple terms. Website Design - The design of your eCommerce website is the most important piece. Without a clean, crisp, professional look - nobody is going to buy anything in your store. The homepage is the entrance to your store.