Joseph Palko

Co-Founder of Solid Cactus, Sold to Web.com in 2009. eCommerce Enterpreneur


About Me E-Commerce Consulting

Awards and Recognition

Having spent over 20 years in the eCommerce field, I've received a lot of awards. Most probably wouldn't interest you, but feel free to take a look...

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eCommerce

I started my first company in 1994 and sold it in 2007. Free free to read more if you're interested! eCommerce has changed a lot over the years.

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Published Writing

In my spare time, I enjoy blogging and writing articles. Feel free to read some of my work. I'm a Forbes contributor.

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Latest News On Joseph Palko™

6 Effective Ways to Make Customers Go After You

You understand that content is key to establishing a strong presence on the Internet, building your brand, and boosting your business through online marketing. But placing your content out there is not enough. You have to provide VALUE to your customers if you want them to eventually pursue you instead of the other way around. Before you can give value, though, you need to learn how to develop your customers' trust in you. You must come up with ways to educate your target audience so that they will feel cared for and will come to see you as trustworthy and credible. It's difficult to keep running after potential customers in order to make some profit from your business. How would you like for them to seek you out? According to many expert online marketers, here are the 6 effective ways in which you can actually make them go after you: Blog, Share,
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4 Great Ideas to Build Your Content Based on Psychology

The “Content is King” cliché is probably one of the most used in the world of online marketing. This is probably why there are some marketers who don’t believe in it anymore. Nonetheless, there is still a good number of successful businesses that capitalize on content marketing. Content marketing is still an amazing and effective strategy--- if you do it right. This means you don’t stay behind with the old-fashioned ways and stick with last season’s trends. You have to always be on the go! Keep moving, keep hustling, keep learning! With the competition becoming tougher on the Internet, it’s essential to be up-to-date with the latest trends and technologies. For example, video has become such a big thing these days, especially on social media. So you need to adapt your content to this format. You have to use it to your advantage. Today, more and more marketers are using psychology to
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The Inspirational, Controversial, Educational, Comical, Instructional, and Seasonal: 6 Video Types to Use for Online Marketing

While browsing your Facebook news feed, did you ever encounter coming across a fascinating video that one of your friends described as funny and entertaining? Perhaps you're doing some kind of research online and came across an educational video that you felt could be helpful. At times, you may have clicked on a related video on YouTube just because it was about a hot topic or controversial issue. At one time or another, the examples given above encouraged you to view the videos. And upon watching them, you were probably driven to act or maybe you felt a strong emotion. It's also possible that after watching a particular one, you had the urge to share it in your timeline or blog. Video Marketing is certainly effective when it comes to Internet promotions. It has been proven to boost businesses by engaging customers, increasing exposure, and providing great value to gain trust
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Why I Love Living In South Florida

I have lived in South Florida for a number of years, and having traveled around America, I have to say that South Florida is a place that I am happy to call home.  While I could make a long list of things I really hate about living in Florida, the reasons to live her far outnumber the negatives.  I've put together a list of reasons why I love living in South Florida. We have two seasons, hot and hotter.  While I know not everyone loves hot weather, one thing I will never miss about living in other parts of America are shoveling snow, scraping windows, and having to spend the day in wet shoes. Palm trees are beautiful. Our roads are immaculate.  Not many potholes to be found here. The clean beaches.  Unlike most of the East Coast, you can see your feet in South Florida's water even if you are up to
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Spirit Airlines – Good or Bad?

I fly a lot for work, in fact, I fly multiple times per month, and I tend to fly with very short notice, which for the airline industry makes me a very profitable customer.  I buy wine, and I always pay for the Internet.  I have flown over a million miles and I have watched air travel degrade in many ways over the past few years, while seeing a lot improve. I decided to try out spirit. I was very impressed by their model of paying for what you use. Their ticket prices are very fair, and they do a great job of telling you exactly what will happen to you if you don't follow their rules. My first flight went great. In fact, it went so well that I was considering moving all of my air travel to them. I pack light, so I am their ideal passenger. I also
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7 Steps to Building a Mobile App for Your Online Business

You probably have your very own smartphone filled with downloaded apps. So why is it that you haven't tapped yet to the mobile platform to promote your online biz? These days, almost everyone in the world are carrying around their mobile devices and accessing various apps many times every single day. Imagine how much exposure you could have if your app was being used by each and every one of your targeted consumers in different countries. This is essentially why you need to come up with a mobile app for your e-store. Make your brand into a household name--- or rather, an app store name that everybody's scurrying to get. Step 1: Decide on Your Purpose. Before you rush into getting this app built, you must take it one step at a time. Begin with the end in mind, as they say. What's your purpose? Is it to interact with customers more, to
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The Rise and Fall of WWWW: A Lesson In Stupidity

I want to first say, in FULL DISCLOSURE that I sold the company I co-owned (Solid Cactus) to Web.com Group in 2009, and I no longer hold any position in Web.com, nor do I really care about the stock price - but I still follow Web.com because a good part of my past life still lives within the Web.com organization - including a lot of wonderful memories and a bunch of awesome people.  I am writing this commentary because I have been in the technology industry since it's inception and seeing Web.com lose almost 25% of it's value in one day is almost laughable.  I'm going to tell you why (since it's obvious that most bankers and investors have absolutely NO knowledge of technology or how it works). So upon the release of the news that Google is venturing into Domain Registration sales, and email services...  (article: http://www.pcworld.com/article/2367060/google-tests-domain-registration-service.html) Domain Registration is an
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