Month: February 2016

How to Make People Click Your Call-to-Action Button

If you have been learning quite a lot about online marketing by now, you probably have already grasped the importance of incorporating call-to-action buttons in your website and even in the different pages and articles you have. However, you cannot just use any call-to-action button. Experts have found out that there is actually a particular psychology involved in order to make more people want to click and take a look. Here are 5 specific tips to motivate your site visitors and readers to actually click on your call-to-action button: Craft the Words Carefully. There are plenty of common readily made call-to-action buttons that you’ll find such as “Click Here” and “Submit”. But are these effective? It’s important to know which specific words to place on your button to make it seem more attractive and to make it truly irresistible to click. What you must remember is to make the words specific to what you’re trying

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6 Effective Ways to Make Customers Go After You

You understand that content is key to establishing a strong presence on the Internet, building your brand, and boosting your business through online marketing. But placing your content out there is not enough. You have to provide VALUE to your customers if you want them to eventually pursue you instead of the other way around. Before you can give value, though, you need to learn how to develop your customers' trust in you. You must come up with ways to educate your target audience so that they will feel cared for and will come to see you as trustworthy and credible. It's difficult to keep running after potential customers in order to make some profit from your business. How would you like for them to seek you out? According to many expert online marketers, here are the 6 effective ways in which you can actually make them go after you: Blog, Share,

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4 Great Ideas to Build Your Content Based on Psychology

The “Content is King” cliché is probably one of the most used in the world of online marketing. This is probably why there are some marketers who don’t believe in it anymore. Nonetheless, there is still a good number of successful businesses that capitalize on content marketing. Content marketing is still an amazing and effective strategy--- if you do it right. This means you don’t stay behind with the old-fashioned ways and stick with last season’s trends. You have to always be on the go! Keep moving, keep hustling, keep learning! With the competition becoming tougher on the Internet, it’s essential to be up-to-date with the latest trends and technologies. For example, video has become such a big thing these days, especially on social media. So you need to adapt your content to this format. You have to use it to your advantage. Today, more and more marketers are using psychology to

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Joseph Palko