I recently came across this blog post and it got me thinking. You hear everyone saying, you need to do social media, and the truth is, you do! But this article is such a great example of how social media can hurt your business. Not doing social media correctly can truly backfire. People do not subscribe to social media primarily for deals. This is not the place to self promote. If your followers are looking for deals, there are plenty of websites for them to find deals, such as Groupon and Living Social. This doesn't mean that you can't run special deals for your followers, but you need to balance these promotions in a way that your readers don't start to think that your sole purpose is self promotion. Share information. People are social, and they gravitate to social media for interaction. People want to interact. They want to tell you why